From idea to execution, we help customer-centric marketers unlock more value from their data than they ever imagined.
You put your customers at the center of everything you do. So do we. Make your first-party data the competitive advantage it should be with behaviour-changing CRM marketing communications.
Together let’s make it happen.
what makes us different?
Data is in our DNA.
It informs, enables and inspires all of our work, from strategy and creative to execution and post-analysis.
Accountability rules.
We earn every new opportunity by over-delivering on the last one. And we’re cool with that.
No detail is too small.
We have a well-earned reputation for flawless execution. Just ask our clients.
No ivory towers.
Our senior people don’t just manage the process. They’re part of it. At every step.
Can do, will do.
Attitude counts for a lot in our business. We are collaborative, supportive and unabashedly optimistic.
Every contact matters.
To us, every contact with your customer is an opportunity to nurture a more rewarding relationship.
Test, learn, optimize.
We believe in continuously improving the performance of everything we do for you.
Proud to be specialists.
In an era of marketing generalists, we concentrate on doing a few things really, really well.
everything we do begins and ends with your customer.
We were customer-centric long before it became a buzzword.
Since 1997, we have started every assignment with a deep understanding of our clients’ customers and what matters to them.
At RI, we believe in the power of data, and how it can make your marketing more efficient, and your communications more relevant and powerful.
Our approach has always been iterative, disciplined and committed to optimizing at every stage.
It’s an approach that continues to work for us, and for our clients, many of whom have been with us for 10-plus years.
CONNECTIONS
53
MILLION
Number of customer connections made over the past 5 years.
STRENGTH
30+
Team of 1:1 marketing professionals, and growing.
KNOWLEDGE
90%
Portion of the RI team with more than 10 years of experience.
COMMITMENT
12
The average number of years our clients have worked with RI.
our services
We offer a range of specialties to help you forge longer, more profitable relationships with your customers.
While we specialize in 1:1 communications in any media, such as email, mobile and direct mail, we don’t start with tactics as a general rule. The focus is on your customers at every step, which means our work can be found wherever they happen to be—online, offline and every place in between.
In 1:1 marketing, relevance is paramount. So regardless of the channel, we use data to create highly personalized and timely communications.
With our clients sometimes testing dozens of messaging and channel variations, our team has unique experience in handling even the most complex program. That makes it a lot easier for clients with ever-increasing time constraints to manage every detail.
meet the team
Stephen Forchon
Chief Executive Officer and Founder
Margaret Proctor
President, Chief Operating Officer
Scot Riches
President, Chief CRM Officer
Daniel Westgate
VP, Executive Creative Director
Margaret Ngai
VP, Analytics and Technology
Rachael Gillespie
VP, Production and Studio Director
"Be the kind of agency we would hire for ourselves."
RI’s vision, created by founder Stephen Forchon almost two decades ago, was a reaction to his experiences as a senior client. He had grown frustrated with agency red tape thwarting collaboration, efficiency and speed-to-market.
The way he saw it, clients should work directly with senior agency staff who had the experience and power to make decisions and get work done. We adhere to the same model today. Organizationally, we are deliberately flat. RI’s most senior team is involved in every step of the process, instead of simply passing down responsibilities to more junior staff. This ensures that our clients get the right solution at the right time, the first time around.
connect
Inquiries
Ready to optimize customer engagement and loyalty?
Contact Scot Riches, our Chief CRM Officer, at 416.368.6211 or fill out the following form.
Visit Us
We are located at:
137 George Street
Toronto, ON M5A 2M6
Join the Team
To apply for a job with RI, please send a cover letter together with your C.V. to: info@responseinnovations.com